This isn’t just an organization. It’s personal.
Brilla was born from a story, a contrast, and a question:
What if every kid could have the same chance I had?
Our founder, Gabrielle Privitera, grew up in Venezuela playing in dust fields, without much resources but with heart.
But everything changed when he moved to the U.S. and stepped into a world full of opportunities, gear, and professional support.
The difference was overwhelming and unforgettable.
And with that new access, something beautiful happened.
He began donating gear to his former soccer team back home from the programs he was part of—things others weren’t using but could mean everything to a kid elsewhere. This wasn’t a nonprofit. It wasn’t structured. It was simply a response from the heart.
A response to the memory of a first pair of cleats.
A response to the feeling of belonging to a team.
A response to the question: Why not share this with others?
That spark grew into a movement—Brilla.
To awaken the inner fire of every child through football, identity, and purpose, creating moments of belief that lead to lifelong transformation.
We give more than gear or money. We give moments that change mindsets. Because once a child believes in their worth, there’s no limit to what they can become.
We dream of a world where every child feels seen, supported, and capable, no matter where they were born. A world where playing on a dirt pitch doesn’t mean you’re forgotten, but just waiting to be discovered.
We envision Brilla in every region, showing up, shining light, and building bridges that turn dreams into direction.
“We spark the flame. They make the fire.”
Every kit, every scholarship, every experience is designed to ignite the greatness that already lives inside each child.
Founder-led. Brilla is driven by Gabrielle Privitera, a former D1 footballer, content creator, and youth advocate with a deep passion for impact, identity, and transformation.
Storytelling-Oriented. We don’t just deliver support, we tell the story behind every child, every kit, every scholarship. Because visibility is part of the gift.
Community over charity. We work with communities, not for them. Everything we do is built on respect, collaboration, and long-term vision.
Football as the vehicle, not the destination. We use the sport as a universal language to teach confidence, identity, purpose, and possibility.
Gabrielle Privitera was born in Ciudad Ojeda, Venezuela, where football wasn’t just a sport, it was an outlet and his motivation to keep going. He grew up playing in dust fields with big dreams.
At 16, he moved to the United States and continued his journey in a new world, one where talent wasn’t always enough, and opportunity was often a matter of access, not effort.
Through football, Gabrielle earned college scholarships, played at a high level, and saw firsthand how the system often overlooks the most deserving players, not because they lack skill, but because they lack visibility, support, or guidance.
Over time, he realized that football isn’t just a path to a contract, it’s a powerful tool for discovering your purpose, building character, and unlocking your potential.
As a content creator with over 200k Followers, Gabrielle has helped thousands of young players and parents across Latin America and the U.S. through his educational and motivational content.
His message is clear: it's not just about becoming a pro, it's about becoming your best self through the game.
Today, Gabrielle is focused full-time on growing Brilla and he continues to use social media to educate and inspire, while Brilla allows him to go beyond the screen and create real-world impact, one story, one player, one spark at a time.
Light - We bring visibility, hope, and clarity to underserved players.
Dignity - Every child deserves to feel seen, heard, and respected.
Joy - Football is joy—we never forget to celebrate the game.
Empowerment - We give tools, not pity. We spark action, not dependency.
Transformation - We document and amplify change, making impact contagious.
Purpose - We help every player discover who they are and why they matter beyond the game.
We Identify communities with raw talent, need, and hunger.
We Deliver gear, scholarships, and experiences that awaken belief.
We Tell stories through social media and content that spreads awareness.
We Create connections between supporters, brands, and future stars.
In every corner of the world, there are kids playing barefoot on dirt fields with more passion than most professionals. What they lack isn’t potential, it’s access, visibility, and belief. That’s where we come in.
Brilla Movement is a U.S.-registered 501(c)(3) nonprofit organization. EIN: 39-2591646. Donations are tax-deductible to the fullest extent allowed by law.
© Brilla Movement Corp. 2025. All Rights Reserved.